Barbie

Full service distributor

We were thrilled to partner with U&I Entertainment to distribute multiple Barbie games. Given that Barbie is the most recognized fashion doll, we focused on making the game recognizable beyond its movies, shows, dolls and other merchandise. To enhance visibility, we showcased the games in toy catalogs for major Benelux retailers like Bol.com, Intertoys, Dreamland, and Toychamp during Christmas and Sint Nicola. With 8 million copies distributed in the region, we successfully expanded the franchise by reaching our entire target audience.